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June 15 2013

Using marketing automation to maximize your webinars — Eloqua

Marketers tap a variety of communication and engagement tactics across all channels to build relationships and interact with prospects and customers.

 

Excerpt...

 

Here are 6 tips to leverage marketing automation for your next webinar:

Trigger event excitement- Send an interactive asset to registrants, such as a video or podcast, highlighting the theme of the event, to get people excited about the content and encourage social sharing.Collect Q&A information- Record the questions asked by attendees during a webinar and integrate that data into your CRM to provide sales with deeper intelligence and context for follow-up calls, and to further qualify the opportunity.Segment your audience into groups based on key attributes, such as industry vertical, geography, or specific preference. This helps you refine your message and understand which prospects are most likely to convert and why. Segmenting can help reduce list decay and shorten the buy cycle.Build drip email campaigns to help move webinar leads from one stage to the next, and progress to conversion. Integrating automation with your webinars offers greater visibility into buyer stage, so you can improve your tactical approach.Match your content to your channel or target your invitations to people who you know have expressed interest in your topic. Rather than focusing on the need to cover a ton of ground, focus on exploring one topic in detail to support sound prospect education.Score the names generated from webinars- This will support your sales teams so they don’t have to waste time placing calls to the wrong leads. While many names sourced through webinars are early stage, lead nurturing will ensure those names are cultivated over time and scoring will ensure that they automatically get routed to the right person for follow up when the time is appropriate.



Martec's Law: Technology changes exponentially, organizations change logarithmically - Chief Marketing Technologist

I believe these two things are true: Technology is changing very rapidly, and those changes seem to be accelerating. Changing an organization — how it thinks and behaves — is still hard and slow.

 

Key excerpt...

 

The great management dilemma of the 21st century is the relationship between these two curves: technology is changing faster than organizations can absorb change.

 

That is the crux of technology management. We can’t adopt all technological changes, but we can consciously choose some. Great technology management is choosing which changes to absorb — ideally those that are best aligned with the organization’s overall strategy.

In the graph, it’s intentionally deciding what’s in (the red shaded area) and what’s out (the blue shaded area).

 

We also need to recognize how entwined organizational change is in technology strategy. It’s not enough to decide which technological changes to embrace or to deal with the technical implementations of those choices. To succeed, technology management must explicitly address how those technologies will be absorbed into the operations and the culture of the organization. It must proactively coach, coax, nurture, educate, train, elevate, and inspire the people who will wield that technology.

 

In no context is this more true than marketing and marketing technology.



Martec's Law: Technology changes exponentially, organizations change logarithmically - Chief Marketing Technologist

I believe these two things are true: Technology is changing very rapidly, and those changes seem to be accelerating. Changing an organization — how it thinks and behaves — is still hard and slow.

 

Key excerpt...

 

The great management dilemma of the 21st century is the relationship between these two curves: technology is changing faster than organizations can absorb change.

 

That is the crux of technology management. We can’t adopt all technological changes, but we can consciously choose some. Great technology management is choosing which changes to absorb — ideally those that are best aligned with the organization’s overall strategy.

In the graph, it’s intentionally deciding what’s in (the red shaded area) and what’s out (the blue shaded area).

 

We also need to recognize how entwined organizational change is in technology strategy. It’s not enough to decide which technological changes to embrace or to deal with the technical implementations of those choices. To succeed, technology management must explicitly address how those technologies will be absorbed into the operations and the culture of the organization. It must proactively coach, coax, nurture, educate, train, elevate, and inspire the people who will wield that technology.

 

In no context is this more true than marketing and marketing technology.



Understanding Credit Risk

Measure and manage your credit and export risk with comprehensive trade solutions.


Understanding Credit Risk

Measure and manage your credit and export risk with comprehensive trade solutions.


Cloud computing: how can companies reduce the security risk?

Pravin Kothari outlines a three-step approach to help businesses ensure their information remains secure in the cloud


Cloud computing: how can companies reduce the security risk?

Pravin Kothari outlines a three-step approach to help businesses ensure their information remains secure in the cloud


June 05 2013

6 reasons to get on board with gamification - Ragan

Gabe Zichermann, chair of the Gamification Summit, tells why games will remake employee learning and boost performance.

 

Gamification is transforming business strategies across organizations large and small. It sounds like child's play, but getting it right takes work.  Here's why gaming is worth the time and expense:

1. Games boost intelligence.

2. Games make annual evaluations better for both bosses and employees.

3. Games engage millennials.

4. Games succeed when they give players a higher purpose.

5. You won't believe how much work they'll put into a game.

6. Games boost performance.



6 reasons to get on board with gamification - Ragan

Gabe Zichermann, chair of the Gamification Summit, tells why games will remake employee learning and boost performance.

 

Gamification is transforming business strategies across organizations large and small. It sounds like child's play, but getting it right takes work.  Here's why gaming is worth the time and expense:

1. Games boost intelligence.

2. Games make annual evaluations better for both bosses and employees.

3. Games engage millennials.

4. Games succeed when they give players a higher purpose.

5. You won't believe how much work they'll put into a game.

6. Games boost performance.



April 17 2013

cathernvalxb

April 16 2013

Social Media and Beyond: Building Your Digital Footprint

Social media has forever altered the marketing landscape, emerging as a digital gateway into social sectors [2] previously untapped by traditional marketing methods.



Social Media and Beyond: Building Your Digital Footprint

Social media has forever altered the marketing landscape, emerging as a digital gateway into social sectors [2] previously untapped by traditional marketing methods.



100 Low-Cost or Free Web-Based Tools for Nonprofits

The number of low-cost or free, web-based resources and tools available to nonprofits today is astounding. Many nonprofit professionals are overwhelmed by the all choices and as the Mobile Web and ...


100 Low-Cost or Free Web-Based Tools for Nonprofits

The number of low-cost or free, web-based resources and tools available to nonprofits today is astounding. Many nonprofit professionals are overwhelmed by the all choices and as the Mobile Web and ...


What is a Natural Storyteller?

"You know that feeling, when you can’t wait to get home to tell your significant other about the crazy thing that just happened at work? The second you walk through the door, even before you kick off your pinchy-toe shoes, you’re saying, “You’re not going to believe this . . .” as you launch into the story, complete with revealing hand gestures, passion, and well timed pauses that effortlessly build to the riveting climax."



What is a Natural Storyteller?

"You know that feeling, when you can’t wait to get home to tell your significant other about the crazy thing that just happened at work? The second you walk through the door, even before you kick off your pinchy-toe shoes, you’re saying, “You’re not going to believe this . . .” as you launch into the story, complete with revealing hand gestures, passion, and well timed pauses that effortlessly build to the riveting climax."



Why You need a Business Blog | Content Marketing and SEO

Why You Need a business Blog! Companies that do it have 97 percent more traffic than those that don't.


Why You need a Business Blog | Content Marketing and SEO

Why You Need a business Blog! Companies that do it have 97 percent more traffic than those that don't.


Winning With Demand Generation & Marketing Automation

Most companies don’t get value out of marketing automation. One way to win, though, is to  get started on the best foot possible.


Winning With Demand Generation & Marketing Automation

Most companies don’t get value out of marketing automation. One way to win, though, is to  get started on the best foot possible.


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