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CMA : “Not content for content’s sake” – EnVeritas Group, Sofitel Luxury Hotels, Spafax, Socialbakers, The River Group, Weight Watchers Europe, The Met Office, Sticky Content | TheMarketingblog

At the CMA's International Content Marketing Summit Bruce Bay, Chairman & CEO, EnVeritas Group and Geoffray Maugin, VP Global Marketing, Sofitel Luxury...

Don't be the product, buy the product!