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August 25 2013

Mark Rober left Nasa to make awesome wearable tech Halloween costumes (Wired UK)

Until June of this year, Rober was a mechanical engineer at Nasa.


Mark Rober left Nasa to make awesome wearable tech Halloween costumes (Wired UK)

Until June of this year, Rober was a mechanical engineer at Nasa.


Kansas City has ELEGANCE?! | Musical Theatre Heritage

HELLO, DOLLY! Tickets at www.MusicalTheaterHeritage.com or 816.842.9999 Musical Theater Heritage presents HELLO, DOLLY! August 8-25 at The off Center Theatre...


Kansas City has ELEGANCE?! | Musical Theatre Heritage

HELLO, DOLLY! Tickets at www.MusicalTheaterHeritage.com or 816.842.9999 Musical Theater Heritage presents HELLO, DOLLY! August 8-25 at The off Center Theatre...


June 22 2013

Drake Was Denied Entry To Heat Locker Room During Title Celebrations - Front Page Buzz

Drake Was Denied Entry To Heat Locker Room During Title Celebrations


Drake Was Denied Entry To Heat Locker Room During Title Celebrations - Front Page Buzz

Drake Was Denied Entry To Heat Locker Room During Title Celebrations


Effective Online Marketing

Search for Marketing jobs at some of Hong Kong's biggest brands. Browse jobs in Hong Kong with Page Personnel


Effective Online Marketing

Search for Marketing jobs at some of Hong Kong's biggest brands. Browse jobs in Hong Kong with Page Personnel


Does The Sharing Economy Have a Shadow Side? - Fast Company

The rise of the sharing economy has been chronicled in books and magazine stories. It's brought half-billion-dollar exits (Zipcar to Avis), and billion-dollar valuations with IPO rumors for some of its darlings (Airbnb, Etsy). It's spawned startups dedicated to exploiting excess capacity in areas as diverse as children's clothing (Thredup), errands (TaskRabbit), transportation (Lyft, RelayRides), evenhome-cooked meals.



Does The Sharing Economy Have a Shadow Side? - Fast Company

The rise of the sharing economy has been chronicled in books and magazine stories. It's brought half-billion-dollar exits (Zipcar to Avis), and billion-dollar valuations with IPO rumors for some of its darlings (Airbnb, Etsy). It's spawned startups dedicated to exploiting excess capacity in areas as diverse as children's clothing (Thredup), errands (TaskRabbit), transportation (Lyft, RelayRides), evenhome-cooked meals.



June 18 2013

CMA : “Not content for content’s sake” – EnVeritas Group, Sofitel Luxury Hotels, Spafax, Socialbakers, The River Group, Weight Watchers Europe, The Met Office, Sticky Content | TheMarketingblog

At the CMA's International Content Marketing Summit Bruce Bay, Chairman & CEO, EnVeritas Group and Geoffray Maugin, VP Global Marketing, Sofitel Luxury...


CMA : “Not content for content’s sake” – EnVeritas Group, Sofitel Luxury Hotels, Spafax, Socialbakers, The River Group, Weight Watchers Europe, The Met Office, Sticky Content | TheMarketingblog

At the CMA's International Content Marketing Summit Bruce Bay, Chairman & CEO, EnVeritas Group and Geoffray Maugin, VP Global Marketing, Sofitel Luxury...


Making an Office Desk Comfortable

FAM Solutions' slat wall monitor mounts and monitor supports save space at your work station


Making an Office Desk Comfortable

FAM Solutions' slat wall monitor mounts and monitor supports save space at your work station


Cloud | Amazon’s Invasion of the CIA Is a Seismic Shift in Cloud Computing

The rumors are true. In mid-March, word arrived by way of a publication called FCW that Amazon, the king of cloud computing, had inked a contract with the Central Intelligence Agency to provide $600 million in cloud services over the ...


Cloud | Amazon’s Invasion of the CIA Is a Seismic Shift in Cloud Computing

The rumors are true. In mid-March, word arrived by way of a publication called FCW that Amazon, the king of cloud computing, had inked a contract with the Central Intelligence Agency to provide $600 million in cloud services over the ...


June 15 2013

Immigration and the British economy: the awful truth is revealed – Telegraph Blogs

Immigrants: don’t you just love ‘em? They travel to Britain from far-flung lands, coming here to toil away in our shops and offices and homes, paying their taxes and generally making us all better off.


Immigration and the British economy: the awful truth is revealed – Telegraph Blogs

Immigrants: don’t you just love ‘em? They travel to Britain from far-flung lands, coming here to toil away in our shops and offices and homes, paying their taxes and generally making us all better off.


Using marketing automation to maximize your webinars — Eloqua

Marketers tap a variety of communication and engagement tactics across all channels to build relationships and interact with prospects and customers.

 

Excerpt...

 

Here are 6 tips to leverage marketing automation for your next webinar:

Trigger event excitement- Send an interactive asset to registrants, such as a video or podcast, highlighting the theme of the event, to get people excited about the content and encourage social sharing.Collect Q&A information- Record the questions asked by attendees during a webinar and integrate that data into your CRM to provide sales with deeper intelligence and context for follow-up calls, and to further qualify the opportunity.Segment your audience into groups based on key attributes, such as industry vertical, geography, or specific preference. This helps you refine your message and understand which prospects are most likely to convert and why. Segmenting can help reduce list decay and shorten the buy cycle.Build drip email campaigns to help move webinar leads from one stage to the next, and progress to conversion. Integrating automation with your webinars offers greater visibility into buyer stage, so you can improve your tactical approach.Match your content to your channel or target your invitations to people who you know have expressed interest in your topic. Rather than focusing on the need to cover a ton of ground, focus on exploring one topic in detail to support sound prospect education.Score the names generated from webinars- This will support your sales teams so they don’t have to waste time placing calls to the wrong leads. While many names sourced through webinars are early stage, lead nurturing will ensure those names are cultivated over time and scoring will ensure that they automatically get routed to the right person for follow up when the time is appropriate.



Using marketing automation to maximize your webinars — Eloqua

Marketers tap a variety of communication and engagement tactics across all channels to build relationships and interact with prospects and customers.

 

Excerpt...

 

Here are 6 tips to leverage marketing automation for your next webinar:

Trigger event excitement- Send an interactive asset to registrants, such as a video or podcast, highlighting the theme of the event, to get people excited about the content and encourage social sharing.Collect Q&A information- Record the questions asked by attendees during a webinar and integrate that data into your CRM to provide sales with deeper intelligence and context for follow-up calls, and to further qualify the opportunity.Segment your audience into groups based on key attributes, such as industry vertical, geography, or specific preference. This helps you refine your message and understand which prospects are most likely to convert and why. Segmenting can help reduce list decay and shorten the buy cycle.Build drip email campaigns to help move webinar leads from one stage to the next, and progress to conversion. Integrating automation with your webinars offers greater visibility into buyer stage, so you can improve your tactical approach.Match your content to your channel or target your invitations to people who you know have expressed interest in your topic. Rather than focusing on the need to cover a ton of ground, focus on exploring one topic in detail to support sound prospect education.Score the names generated from webinars- This will support your sales teams so they don’t have to waste time placing calls to the wrong leads. While many names sourced through webinars are early stage, lead nurturing will ensure those names are cultivated over time and scoring will ensure that they automatically get routed to the right person for follow up when the time is appropriate.



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